Tyler Technologies,
Socrata

Global Customer Storytelling / Brand Strategy / Content Production

The Scene

Socrata is a cloud-based platform that helps the public sector break down data silos. Government organizations use Socrata to publish data, improve transparency, and create data-driven applications.

The Ask

On the heels of a major acquisition that turned Socrata from company to product, Tyler Technologies needed to turn a roster of open data advocates into champions for data-driven government. How? Launch a multi-platform campaign showcasing real results, real people, and real passion for progress.

The Idea

Capture dozens of stories across municipal, county, state, federal, and international governmental bodies. Focus on diverse voices that show a range of data use. Create an emotionally intelligent marketing journey that shows Socrata’s real-life impact.

The Challenge

  • Fragmented Messaging: Different teams emphasized different priorities, requiring alignment around a single narrative arc.

  • Cross‑Channel Cohesion: Needed to adapt the same story for web, email, social, and print without losing clarity or impact.

  • Trust & Tone: Needed to strike a balance between persuasive marketing and authentic storytelling so audiences felt informed, not sold to.

The Strategy

Built narratives rooted in impact and a strong sense of place.
Cast and interviewed public leaders with demonstrated successes.
Balanced polished marketing content with journalistic standards.

Why It Worked

Our campaign put real results at the center of public-sector innovation. The message wasn’t “buy software”—it was “see what meaningful change looks like.” Through engaging, story-led content, we created fresh and authentic marketing assets to drive adoption and deepen engagement. It communicated Tyler’s unique value and reinforced a narrative that felt credible and inspiring.

The Impact

  • Fueled Tyler’s milestone year, which exceeded $1 billion in annual revenue, driving strong SaaS adoption and significant organic growth (10.2% in Q4)

  • Evergreen usage across a complete marketing journey and supporting the sales journey.